FundraisingAuctionStrategyCharitiesTips
Long Room, Short Lot List
24 April 2026
Kam T.
A Long Room doesn’t necessarily benefit from a long lot list! Auction catalogues rarely fail because they’re too small. They fail because they’re not built for the room.
More lots doesn’t create more value, it creates noise, and noise kills bidding. The best catalogues are tighter, more intentional, and built for the audience. That’s where our client-obsessed metric, EGR (Exceed Giving Return), is won or lost.
We focus on the right 20, not the wrong 50. Because when the catalogue is right, charity returns increase.
EXCEED GIVING 🩵
Marylebone Cricket Club
More lots doesn’t create more value, it creates noise, and noise kills bidding. The best catalogues are tighter, more intentional, and built for the audience. That’s where our client-obsessed metric, EGR (Exceed Giving Return), is won or lost.
We focus on the right 20, not the wrong 50. Because when the catalogue is right, charity returns increase.
EXCEED GIVING 🩵
Marylebone Cricket Club